Manajemen pemasaran kotler edisi 148/31/2023 ![]() ![]() Furthermore, based on the F test (simultaneous) shows that simultaneously the Store Atmosphere and Service Quality variables on the Purchase Decision is 0.001. For the reliability test of all the variables obtained by Cronbach alpha> 0.5 and declared reliable. Research results obtained from the validity test on all statements of the questionnaire are said to be valid. The research approach uses a quantitative approach and data analysis tools using multiple linear regression with SPSS version 18 application. The sample collection method uses non probability sampling and obtained 100 respondents using incidental sampling techniques. The object of research is Sasut Disutoru in Sidoarjo. This study aims to determine the Effect of Product Quality, Price and Product Design on Purchasing Decisions.
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